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- The rarest Pokémon cards are yielding massive returns that are even bigger than the S&P 500.
- During key periods like the pandemic boom and another surge in 2025, trading card indexes tracking Pokémon sales posted gains that far exceeded the S&P 500′s long-term average annual return of 10% to 12%, according to trading card valuation tool Card Ladder.
- A rare Pikachu Illustrator card, owned by influencer and wrestler Logan Paul, sold for more than $16 million in February, which set a record for the most expensive trading card ever sold at auction.
Logan Paul sold a Pokémon card for more than $16 million. Here's why investors are watching
Some rare Pokémon cards are fetching huge prices and yielding better returns than the S&P 500.