The False Gospel of Stuff and Status

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I: The Fishermen​

Have you heard the parable of the Mexican fishermen?

A banker from Manhattan jets down to Mexico one weekend for a package fishing holiday. He rents the best boat money can buy, removes his newly bought model of the world’s best fishing rod from its fresh packaging, attaches the latest high-tech lures, and begins to cast his line.

Impatiently waiting for his bobber to get tugged below the surface, he spots two smiling Mexican fishermen, aimlessly puttering along in a rickety old boat, laughing and chatting as their sturdy old rods poke above the rusted hull.

“You know,” the banker calls out to them, “instead of only going fishing, with just a tiny bit of investment capital, you guys could set up a lucrative tourist business. With the right commercial strategy and a decent website, you could make a killing down here.”

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