How much do others already know about you:
http://www.nytimes.com/2012/06/17/t...r-database-marketing.html?_r=3&pagewanted=all
http://theweek.com/article/index/22...-organization-that-knows-everything-about-you
"Few consumers have ever heard of Acxiom. But analysts say it has amassed the world’s largest commercial database on consumers — and that it wants to know much, much more. Its servers process more than 50 trillion data “transactions” a year. Company executives have said its database contains information about 500 million active consumers worldwide, with about 1,500 data points per person. That includes a majority of adults in the United States."
http://www.nytimes.com/2012/06/17/t...r-database-marketing.html?_r=3&pagewanted=all
http://theweek.com/article/index/22...-organization-that-knows-everything-about-you
"Few consumers have ever heard of Acxiom. But analysts say it has amassed the world’s largest commercial database on consumers — and that it wants to know much, much more. Its servers process more than 50 trillion data “transactions” a year. Company executives have said its database contains information about 500 million active consumers worldwide, with about 1,500 data points per person. That includes a majority of adults in the United States."