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When merry revelers lift their steins to mark the start of Germany’s annual Oktoberfest, they might want to sip slowly, given they will now be paying €13.75 ($14.67) per beer.
Berenberg analysts looked at soaring cost of a stein at the annual German beerfest, which is due to kick off this Saturday.
A stein is supposed to be 1 liter, but with foam it's probably a bit short of that. 1 liter is 33.814 ounces so a stein there is roughly equivalent to 2 and 3/4 of 12oz bottles/cans. Half a sixpack for a decent craft brew at my local store runs $10 and up. So an Octoberfest stein is roughly equivalent to $5 of store bought beer for me. It's 3x the cost, but that seems reasonable when you think about the markups on food/drink at theme parks, movie theaters, or anywhere else that you are a captive audience.