The same way their street pawns and puppets call us "Fascists" - when in fact what they're advocating is very close to textbook Fascism.
The labels mean nothing - this is a dog-whistle, to get the morons marching. MK-Ultra had a point, after all - it's to weaponize the unfortunates on the dark side of the Bell Curve.
All I can think to do is shrug and watch as Rome burns.